The opening sequence of 'The number 23' designed by the team at 'Imaginary Forces' features a mix of typography and blood spatters to create a series of simple, yet striking images.
The traditional typewriting font creates not only a universality but adds an ambiguous element as the simple and plain sequence doesn't reveal much about the nature of the film. However, this font combined with the crimson splatters is what creates the elusive element of fear, mystery and intrigue.
However, the opening sequence wouldn't be so effective without the clever use of the number '23' which is the focus of the film. They use the number to create visual patterns and sequences, as well as picking out important dates and numbers which all somehow add or relate to the title of the film.
It is also interesting how there is a strong relationship between the text and numbers; scrolling through numbers until the word forms in letters before disappearing again into a numerical sequence (e.g. Jim Carrey: J9M 31RR5Y).
All of these techniques create a visually exciting opening sequence, while using simple, blank backgrounds to not detract from the sense of ambiguity and striking effect that the use of typography creates.
The traditional typewriting font creates not only a universality but adds an ambiguous element as the simple and plain sequence doesn't reveal much about the nature of the film. However, this font combined with the crimson splatters is what creates the elusive element of fear, mystery and intrigue.
It is also interesting how there is a strong relationship between the text and numbers; scrolling through numbers until the word forms in letters before disappearing again into a numerical sequence (e.g. Jim Carrey: J9M 31RR5Y).
All of these techniques create a visually exciting opening sequence, while using simple, blank backgrounds to not detract from the sense of ambiguity and striking effect that the use of typography creates.
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